Find and score web design leads before you pitch

A purchased list tells you a company exists. It does not tell you whether their site is dated, whether the business looks active enough to pay for a rebuild, or whether anyone at that company will read an email. So the list gets worked indiscriminately, response rates fall, and the sending reputation you depend on erodes.

The alternative is to start from an observable reason to reach out. A business with a visible website problem and a reachable owner is a different prospect from a name on a spreadsheet — and it deserves a different first message.

1. 01
   Describe the work you want

   Business type, geography, and the kind of engagement you sell. That definition becomes the filter every prospect is measured against.

2. 02
   Scout discovers the businesses

   Scout searches for businesses matching that definition and builds a record for each one from public sources rather than a static purchased file.

3. 03
   Signals are gathered

   StrykePoint collects observable business and website signals for each prospect — the evidence a designer would look for before deciding a site is worth pitching.

4. 04
   StrykeScore ranks the list

   Each prospect gets a StrykeScore built from fit and the evidence collected, so the order you work the list is a decision, not a guess.

5. 05
   Contacts are enriched and verified

   StrykePoint identifies contacts at the business and verifies deliverability before anything is sent.

6. 06
   Stryke Angle drafts the opening

   The outreach references what was actually found about that specific business, then goes out through the normal StrykePoint sending workflow.

• A ranked queue, not an alphabetical file — the top of the list is the top for a stated reason.
• Evidence attached to each prospect, so you can see why it scored the way it did before you spend a minute on it.
• Evidence Completeness, which tells you how much is actually known about a prospect rather than implying certainty StrykePoint does not have.
• Verified contact paths, so effort goes to businesses you can genuinely reach.
• Outreach grounded in the specific finding for that business rather than a template with a merge field.

Independent studios and small agencies selling website design, redesign, or ongoing site care — teams that win on the quality of the first conversation and cannot afford to burn their domain on volume. If your pitch depends on noticing something true about a prospect's site, the scoring layer is the part worth automating.

The scoring model behind this is the same one described on prospect scoring. If you also sell search work, see StrykePoint for SEO agencies.