SEO client prospecting, scored on evidence
StrykePoint is prospecting software for agencies that sell search work: it discovers businesses that match the engagements you want, collects observable signals about each one, scores fit, confirms who is reachable, and hands you a prioritized outreach queue.
What StrykePoint is — and what it is not
StrykePoint is a prospecting and decision layer, not a technical SEO auditing suite. It does not replace a crawler, a rank tracker, or a site-audit platform, and it will not produce a full technical audit for a prospect.
What it does is answer the question that comes before the audit: which businesses are worth approaching at all, and in what order? When you have decided that, your audit tooling has somewhere useful to point.
The prospecting workflow
- 01Business discovery
Define the businesses you serve — category, geography, size profile — and Scout builds records for businesses matching that definition from public sources.
- 02Observable signals
StrykePoint gathers the business and web presence signals it can genuinely derive for each prospect, and records where each one came from.
- 03Qualification and scoring
StrykeScore combines ICP fit with the evidence collected. Evidence Completeness shows how much is actually known, so a thin record is never mistaken for a strong one.
- 04Contactability
Contacts are enriched and verified, so a promising business does not sit in the queue with no way to reach it.
- 05Prioritized outreach
Stryke Angle drafts an opening from the specific evidence on that prospect, and sending runs through StrykePoint's normal safety workflow.
- 06Track and re-score
Replies, engagement, and new signals feed back into the record, so the queue reflects what is currently true rather than what was true the day you built it.
Why evidence changes the pitch
- You open with something specific and true about that business, which is the difference between a pitch and a cold template.
- Poor-fit businesses are eliminated before they consume outreach capacity or sending reputation.
- The ranking is inspectable — you can see the evidence behind a StrykeScore rather than trusting an opaque number.
- Volume stops being the lever. The lever is the order you work the list in.
The scoring model itself is explained on prospect scoring. If you want the method without the software first, read how to find SEO clients.
Point your outreach at businesses that qualify
Every workspace includes discovery, scoring, contact verification, and outreach. Capacity is metered in scored contacts, not seats.